Videos! Madonna, Lola and Kelly Osbourne are Material Girls

Madonna and her daughter Lola teamed up with Kelly Osbourne for their Fall 2011 marketing campaign for their junior fashion brand "Material Girl."

Check out their behind-the-scenes footage with Madonna!

"We have both enjoyed working with Kelly and are thrilled to have her on board for the launch of the Fall 2011 collection," Madonna and Lola have said.

Kelly is equally excited for the project, saying, "I love being part of a brand for girls and having the opportunity to work with Lola, who has an amazing fashion instinct. Added to that is the fact that Madonna has been a big influence on my style over the years."

Watch Kelly shine... as a "Material Girl"!