"Extra" caught up with "30 Rock" star Alec Baldwin in New York and talked to him about why he's doing those hilarious new Capital One commercials -- it's to support the arts.

"I'm going to do a series of commercials for them, Capital One," explained Baldwin. "Capital One was so great in cooperating with me to set up a source for people to contribute online. Capital One will match to give to the Americans for the Arts."

The actor continued, "My whole thing is encouraging people not to give up funding for the arts, even during difficult economic times. All the money I make I'm giving it to different charities that are arts-related." You can help, too! Consumers can go to Capitalone.com/Give and make donations to the charities of their choice. Capital One will cover all transaction fees so that 100% of the donation goes directly to the charity.

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