Volkswagen of America, Inc. has signed up "Saturday Night Live's" Bill Hader as the star of their series of humorous and informative webisodes.
In the series titled "Inside the VW Academy," Hader is paired with trained Volkswagen product specialist Danielle Gumro, as they talk about the product features. The funnyman quipped, "I was excited to get to work with the elusive Danielle Gumro. But I was bummed I couldn't keep my wardrobe from the shoot."
Check out this sneak peek!
The series is comprised of 18 videos, with the first nine clips featuring the all-new 2011 Jetta, 2011 Tiguan and the 2011 Touareg -- debuting January 5. Additional videos will launch in March.
You can find the videos on the official Volkswagen YouTube channel (youtube.com/vw) and on its completely redesigned website (vw.com).