Ronni Chasen, a prominent Hollywood publicist, was found dead in her car early Tuesday morning in Beverly Hills, a victim of a shooting.
Chasen, 64, was shot while driving her Mercedes-Benz, which crashed into a pole around midnight Tuesday morning. She was pronounced dead at Cedars-Sinai Medical Center.
Police say investigators have not uncovered a motive for the killing, nor identified any suspects.
The publicist, who represented some high profile films, including 1989's "Driving Miss Daisy" and 1994's "Lolita," had earlier attended the L.A. premiere of "Burlesque."
Michael Levine, publicist and friend of Ronni Chasen for more than 25 years, has formed a reward fund for the arrest and conviction of her killer. "Ronni was an incredibly popular Hollywood icon for decades," Levine told "Extra," adding, "And I know Hollywood friends will passionately participate in this vital effort to find her murderer."
According to Michael Levine, the goal is to raise a minimum of $25,000 within the next week. People interested in contributing should contact Levine's office at 310-300-0950 x230.
"We must do everything possible to assist the Beverly Hills Police in solving this horrific crime. Ronni gave the utmost for her clients and this industry."