During his annual address on Wednesday, Augusta National Golf Club and Masters Tournament Chairman Billy Payne took a moment to chastise Tiger Woods' behavior towards fans, and his personal life.
"As he ascended in our rankings of the world's great golfers, he became an example to our kids that success is directly attributable to hard work and effort," he said during his opening remarks.
"But as he now says of himself, he forgot in the process to remember that with fame and fortune comes responsibility, not invisibility. It is not simply the degree of his conduct that is so egregious here; it is the fact that he disappointed all of us and, more importantly, our kids and our grandkids. Our hero did not live up to the expectations we saw for our children."
Payne went on to talk about Woods' future as a golfer and role model. "Certainly his future will never again be measured only by his performance against par, but measured by the sincerity in his efforts to change. I hope he realizes that every kid he passes on the course wants his swing but would settle for his smile."
Closing with, "I hope he can come to understand that life's greatest rewards are reserved for those who bring joy to other people."
Woods is set to tee-off in the Masters at 1:30 EDT today.