Olympic speed skater Apolo Anton Ohno is the new face of Omega watches.
Omega has been the official timekeeper of the Olympic Games since 1932.
"I am proud to partner with Omega here in Vancouver and help celebrate the brand's rich Olympic history," Ohno said in a statement. "It is an absolute honor to receive their support and be part of a brand that means so much to the Olympic Movement."
The Vancouver Games kickoff Friday, when all eyes will be on Ohno, who is two medals shy of surpassing Bonnie Blair as the most decorated American winter olympian.